WHAT YOU'LL LEARN
✅ 60 bite-sized chapters with real content examples
✅ Caption formulas that stop the scroll
✅ Reel scripts that attract real clients
✅ Branding and engagement tips that work in 2025
✅ The most common mistakes (and how to fix them)
WHY THIS ISN'T JUST ANOTHER PDF
This isn’t a fluffy “5 tips for Instagram” cheat sheet.
This is a playbook based on 100+ real reels, dozens of campaigns, and local businesses that needed real growth — not vanity metrics.
We turned all that into 60 chapters of do-this-now content.
Hi, I’m Curtis Carpenter — founder of Vero Beach Social Media.This book is a distillation of everything I’ve learned running campaigns for businesses right here in Vero Beach. Whether you DIY your content or hire someone else, this book will teach you how social media really works.
“Everything in this book is actionable. I posted two things from the guide and got a message the next day!”— andy segal, ceo, ays employee leasing