We talked about Instagram, now let’s talk about Twitter. Twitter is the 7th most popular social media platform, ahead of Pinterest and Snapchat. It’s expected to grow to 329 million users in 2022.
Twitter is primarily used for consumers to interact with brands and celebrities, get news, as well as microblog. Twitter is more popular among men and people with higher incomes.
Many companies use Twitter to interact with their customer base by following popular hashtags associated with their business. For example, the social media manager at Murray State University offers congratulations to new students as they tweet about their acceptance and use the hashtags she monitors. Students get excited when the college sees them and offers congratulations.
Twitter can be used to quickly update consumers on new products and events. It can even be used to update customer on issues that may arise, like a machine breaking down or delay in shipping.
Your business doesn’t have to be on every social media platform. However, using the platforms that best fit your business is a good marketing strategy.
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